Newsletter: Campaign for a Commercial Free Childhood
October 31st, 2008
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The folks over at CCFC are really leading the way when it comes to children, advertising and commercialisation. Their monthly newsletters are great and giving an overview of where things are at in the US and globally with these issues.
Interestingly, the October issue identifies that France has banned marketing TV shows to children. Their decision states:
“Television viewing hurts the development of children under 3 years old and poses a certain number of risks, encouraging passivity, slow language acquisition, over-excitedness, troubles with sleep and concentration as well as dependence on screens.” The ruling will also require cable operators who air foreign channels with programming for babies to broadcast warnings that say: “Watching television can slow the development of children under 3, even when it involves channels aimed specifically at them.”
We are becoming much more sophisticated in how we view our children’s relationship with media of all different types. This is a good thing. We need to keep questioning and challenging how our children engage with the world in which they live - that world is saturated with images, media and violence. The complexity of its impact should never be under estimated.